Stop putting band aids on injuries that need stitches - with Reckitt's Tamara El Jurdi

If we're curious about the full story behind data, our marketing puzzles become more interesting and a lot more human. And they show us when we're looking at the wrong metrics, too. Tamara El Jurdi, Global Marketing Communications Lead - Durex & Veet at Reckitt, joins us on the Shiny New Object podcast to discuss why marketing should be seen as a system and shared KPIs are the way forward to ensure creative effectiveness. We also talk about the critical importance of slowing down. No one's found inspiration in a pitch deck - let your creativity get soul nurturing inputs. #datadrivenmarketing #shinynewobjectpodcast #marketingpodcast #marketingsystems