Stop Selling Features People Do Not Understand

In this episode of Digital Dividends, Mark and Dr Simon Franks talk about marketing ROI, lead generation and why clicks, impressions and enquiries only matter if they turn into real business outcomes. They cover customer lifetime value, cost of acquisition, lead response time, follow-up systems and how digital marketing strategy needs to support profit, not just activity.A useful listen for business owners and service brands who want clearer reporting, better lead conversion and marketing that connects back to commercial results.