Stop Selling, Start Discovering: Diane Helbig on Business Advising for Micro Business Owners

What if the best sales advice you've ever heard is: stop trying to sell?Diane Helbig has spent 20 years as a business advisor and trainer, working with small and micro business owners on sales, leadership, customer service, and conflict management — all "the people stuff." She went solo after a full-time job started making decisions that weren't in her best interest, and her father's sudden passing became the tipping point that pushed her out the door for good.In this episode, Diane gets candid about the challenge she's wrestled with for two decades: getting excited about new opportunities so fast that she runs in before stopping to ask if it actually makes sense. Her solution — an advisory board she built specifically to keep her honest — has become one of her most valuable business tools. She also shares how she uses AI to build hyper-specific training scenarios for clients (with a story about getting caught being a little too accurate), why she tells new solopreneurs to throw out everything they've ever learned about selling, and the costly lesson she learned from rushing into a business partnership without really knowing her partner.BIODiane Helbig is a business and leadership advisor and trainer, award-winning author and speaker, and Accelerate Your Business Growth podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably.Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights. She is a contributing columnist to Top Sales Magazine and Roofing Magazine. Diane is a member of the NAWBO Northeast Ohio Board of Directors and NAWBO National Chapter Leadership Council.Website https://www.helbigenterprises.comSocial Media Linkswww.linkedin.com/in/dhelbigFreebie Giveaway Linkhttps://www.helbigenterprises.com/networkingebook