Stop Selling the Car They Asked About | Expand the Buy & Win More Deals

The first car a customer asks about is rarely the one they actually buy. So why do so many salespeople build the entire opportunity around ONE vehicle? A customer calls about a black Tahoe they found online and immediately the salesperson locks in: availability, price, features, photos, incentives and appointment. Meanwhile, that customer may be looking at multiple vehicles and talking to multiple dealerships. In this episode of Dealer Talk with Jen Suzuki, automotive sales coach and trainer Jen Suzuki breaks down a strategy she calls EXPAND THE BUY. The goal isn't to talk customers out of what they want. It's to learn enough about them that you can help them discover what else might work. Are they committed to that exact trim? That color? That equipment? What actually attracted them to the vehicle? What matters most? What else could potentially fit better? Those questions create something every salesperson needs: ROOM. Room when the vehicle sells. Room when the payment doesn't work. Room when they arrive and don't love the color. Room when another vehicle catches their attention. Room to become their automotive expert instead of the person assigned to one VIN. Jen explains how expanding the buy can create more flexibility, stronger appointments, better vehicle presentations and more opportunities to keep a deal moving. The mindset shift is simple: Stop thinking: "I need to sell them this car." Start thinking: "I need to help them find the RIGHT car." You're not there to match people to inventory. You're there to guide decisions through curiosity, questions and expertise. The first car gets their attention. The right car rolls out the door. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast |  https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx