Stop Selling Time (Avoid the Value Trap in PT Pricing)

Too many physical therapy practices are stuck selling time instead of results. We challenged the myth that 60-minute sessions are more valuable, explored smarter ways to price care, and shared a bold strategy for selling unused CEU inventory. Plus, a look at how value-based messaging, micro-offers, and experience design can transform your practice in 2026 and beyond.Whether you're a clinic owner, PT, or healthcare entrepreneur, this is your wake-up call to stop trading hours for dollars and start delivering transformation.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:52] — The Concept of Perishable Inventory in CEU Courses[01:47] — Radio Advertising Strategy[03:53] — Applying the Strategy to CEU Courses[04:56] — Challenges and Considerations[08:01] — Structuring the Website for Transactions[11:25] — Exploring Last-Minute Deals in Physical Therapy[13:19] — Live Selling and Product Promotions[13:55] — Feedback and Engagement in Live Selling[15:21] — The Anti-Sell Strategy[15:46] — Improving Production Quality[16:02] — The Fitness Instructor's Role[16:33] — Live Selling Insights[17:32] — The Rise of Live Streaming[19:13] — The Value Trap Question[20:40] — Session Length Debate[21:27] — Patient-Centered Outcomes[23:51] — Customizing Patient Care[26:18] — Selling the Destination[29:19] — Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.