Stop Trying to Differentiate Your Product
from The Accidental Marketer Podcast Hosted by Impact Planning Group
Companies often assume differentiation requires inventing something new, but some of the best competitive advantages are already hiding inside the products and capabilities they have. In this episode of the Hidden in Plain Sight series, Tom and Mary explore examples ranging from J&J's new Ottava surgical robot to a late-to-market pharmaceutical product to show how looking at different customers, stakeholders, and benefits can uncover meaningful differentiation that was there all along.
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