Stop Trying to Make Perfect Videos — Do THIS Instead | Naftuli Kraus : 50

This episode originally aired live in May of 2024.Host Joseph Lewin (Founder of Sell Through Social, also at Scrappy ABM) sits down with Naftuli “Tuli” Kraus, Founder of Blackbird Recruiting, to explore how being authentic and consistent on LinkedIn can drive real business growth. In just three years, Tuli has grown his recruiting firm to 10 employees, worked with over 500 companies, and surpassed $1M in revenue — thanks to creating video content, adding value, and building relationships.What You’ll Learn:Why authenticity beats perfection — embrace imperfections like stutters, sneezes, etc.How LinkedIn can be leveraged as a growth acceleratorThe tension between quantity vs. quality in content and how to balance bothMethods for generating steady content ideas that people engage withHow video builds trust and speeds up connection vs. text-only contentReal-world impacts: clients, candidate leads, hires, and referrals from contentTakeaway:Your first video will probably feel rough — just publish it anyway. Start building confidence through consistency. Even imperfect, real content will help you build authority and meaningful opportunities.Profiles & Links:Joseph Lewin — Founder of Sell Through Social, working with Scrappy ABMLinkedIn: Joseph LewinSell Through Social: sellthroughsocial.comNaftuli “Tuli” Kraus — Founder, Blackbird RecruitingLinkedIn: Tuli KrausBlackbird Recruiting: blackbirdrecruiting.com