Stop Undervaluing Your Work

Should physical therapists stop accepting insurance and start treating their clinics like highend fitness or wellness clubs?If manual therapy requires the most skill, why are we still giving it away at insurance rates that value it less than a gym membership?Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here. In this episode, we cover:[00:59] Golf Performance PT Facility Overview[01:25] The $199 Monthly Golf Simulator Program[03:22] Marketing Strategies and Potential Challenges[06:14] Pricing Models and Customer Acquisition[09:32] Leveraging Community and Partnerships[19:15] Expanding the Concept to Other Sports[26:22] Marketing Strategies and Community Engagement[28:48] Manual Therapy Reimbursement Issues[30:52] Therapists' Investment vs. Medicare Coverage[32:30] Manual Therapy vs. Therapeutic Exercise[34:48] The Value of Manual Therapy[40:15] Action Figures and AI in Therapy[53:30] Charging for Premium Services[58:27] Parting Shots Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:Email: [email protected] Instagram: @davekittleLinkedIn: https://www.linkedin.com/in/davekittle/ orCall (646)-781-8884LinkedIn: https://www.linkedin.com/in/davekittle/ orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.