Stop using keywords, start using topics for SEO with Amanda King

Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content. Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidation, Google's move away from lexical search, and Amanda’s new tool - Topic Compass. Jack and Amanda also touch on the importance of balancing traditional SEO practices with modern digital marketing strategies to stay ahead in 2026. 00:00 Introduction 01:39 Welcome to Search With Candour 04:35 Interview with Amanda King 07:16 The Evolution of SEO and Content Strategies 17:40 Challenges and Future of SEO 34:21 Exploring Topic Compass and Content Relevance 51:49 The Evolution of Google's Search Technology 55:00 The Impact of AI on SEO and PPC 56:11 Exploring Paris: Beyond the Usual Attractions 01:01:35 The Importance of Updating Existing Content 01:03:38 Tools and Strategies for Modern SEO 01:08:31 Fun Recommendations: Movies, Games, and More 01:23:29 Upcoming Episodes and Future Plans Follow Amanda: ⭐Website: https://floq.co/ ⭐Topic Compass: https://topiccompass.io ⭐LinkedIn: https://www.linkedin.com/in/amandaecking/ ⭐Amanda's writing for SEL: https://searchengineland.com/author/amanda-king ⭐Amanda's speakerdeck: https://speakerdeck.com/amandafloq Links to resources/references: 🎧Amanda’s previous episode: https://www.youtube.com/watch?v=J3fWiAJwcO8 🎧Discussing MUVERA with Egor Golovin: https://www.youtube.com/watch?v=STcV-Y3KTAs 📄Google’s MUVERA: https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/