Stop using keywords, start using topics for SEO with Amanda King

Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content.Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidation, Google's move away from lexical search, and Amanda’s new tool - Topic Compass.Jack and Amanda also touch on the importance of balancing traditional SEO practices with modern digital marketing strategies to stay ahead in 2026.00:00 Introduction01:39 Welcome to Search With Candour04:35 Interview with Amanda King07:16 The Evolution of SEO and Content Strategies17:40 Challenges and Future of SEO34:21 Exploring Topic Compass and Content Relevance51:49 The Evolution of Google's Search Technology55:00 The Impact of AI on SEO and PPC56:11 Exploring Paris: Beyond the Usual Attractions01:01:35 The Importance of Updating Existing Content01:03:38 Tools and Strategies for Modern SEO01:08:31 Fun Recommendations: Movies, Games, and More01:23:29 Upcoming Episodes and Future PlansFollow Amanda:⭐Website: https://floq.co/⭐Topic Compass: https://topiccompass.io⭐LinkedIn: https://www.linkedin.com/in/amandaecking/⭐Amanda's writing for SEL: https://searchengineland.com/author/amanda-king⭐Amanda's speakerdeck: https://speakerdeck.com/amandafloqLinks to resources/references:🎧Amanda’s previous episode: https://www.youtube.com/watch?v=J3fWiAJwcO8🎧Discussing MUVERA with Egor Golovin: https://www.youtube.com/watch?v=STcV-Y3KTAs📄Google’s MUVERA: https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/