Stop Wasting Money: Marketing Tips for Practice Owners with Host, Eric Miller & Guest, Katrina Beckman episode artwork

EPISODE · Sep 18, 2025 · 40 MIN

Stop Wasting Money: Marketing Tips for Practice Owners with Host, Eric Miller & Guest, Katrina Beckman

from The Financial Beast Podcast for Practice Owners · host Econologics Financial Advisors

Are you a healthcare practice owner struggling to make your marketing investments count? It’s time to stop wasting money and start maximizing your business’s potential with proven strategies that WORK. In this episode of the Financial Beast Podcast, Eric Miller, co-owner and chief adviser at Econologics Financial Advisors, teams up with marketing expert Katrina Beckman, CEO of Kalen Marketing, to deliver actionable marketing tips tailored for practice owners like YOU. From building an effective website to leveraging Google Ads and reviews, you’ll learn how to take back CONTROL, focus on what matters, and drive real results for your practice. Discover how to maximize the value of every dollar you spend, build personal wealth, and create financial freedom for your business and beyond. Eric also shares insights from his best-selling book, *How to Become a Financial Beast*, where he teaches practice owners how to expand their businesses, pay themselves right, and build wealth outside their practices. Take the first step toward becoming a Financial Beast and reclaiming your financial destiny. Remember, smart marketing isn’t an expense—it’s an investment in your future. Start your journey with expert advice from Econologics Financial Advisors, your trusted partners in financial training and wealth building for healthcare professionals. Subscribe now and transform the way you think about marketing and financial growth! #leadgeneration #success #facebookmarketing #howtobudget #healthcaresocialmediamarketing CHAPTERS: 00:00 - Intro 01:02 - Welcome Back to Marketing Insights 01:48 - Journey into Marketing Career 07:59 - Key Focus Areas in Marketing Strategy 10:00 - Elements of an Effective Website 12:41 - Analyzing Website Statistics Frequency 14:06 - Importance of Google Reviews 18:55 - Maximizing Google Ads Campaigns 22:21 - Leveraging Social Media for Business 26:27 - Benefits of Print Advertising 29:18 - Understanding SEO Basics 30:50 - Role of AI in Marketing 33:30 - Tips for Writing a Book 37:55 - Reasons for Cutting Marketing Budgets 39:18 - Contacting Kalen for Marketing Advice 39:54 - Reaching Out to Katrina 40:00 - Industries We Serve in Marketing 40:39 - Special Guest: Katrina’s Dog _________________________________________________________________________________   Want to schedule a free consultation? Visit www.econologics.com or call us at (727) 588-1540 or schedule directly at: https://hubs.li/Q03z6vvs0   Get Social With Us Website: https://www.econologicsfinancialadvisors.com LinkedIn: https://www.linkedin.com/company/econologics Facebook: https://www.facebook.com/econologicsfinancial Instagram: https://www.instagram.com/econologicsfinancialadvisors X / Twitter: https://x.com/FinancialBeasts Vimeo: https://vimeo.com/econologics 🔒 Disclaimer Econologics Financial Advisors, LLC (‘EFA’) is registered with the Securities and Exchange Commission as an investment advisor. (Such registration does not imply a certain level of skill or training.) EFA provides investment advisory services only in states where it is permitted to do so under state laws and only to the extent permitted thereby. This communication is not an offer to sell or effect any transaction in securities. Neither EFA nor its affiliates provide legal, tax or accounting advice. Please consult a qualified attorney or accountant. Results are not guaranteed and will vary depending on the specific circumstances of each individual and on other factors. Full disclosure: https://econologicsfinancialadvisors.com/legal-disclosures/

Episode metadata supplied by the publisher feed · Published Sep 18, 2025

Are you a healthcare practice owner struggling to make your marketing investments count? It’s time to stop wasting money and start maximizing your business’s potential with proven strategies that WORK. In this episode of the Financial Beast Podcast, Eric Miller, co-owner and chief adviser at Econologics Financial Advisors, teams up with marketing expert Katrina Beckman, CEO of Kalen Marketing, to deliver actionable marketing tips tailored for practice owners like YOU. From building an effective website to leveraging Google Ads and reviews, you’ll learn how to take back CONTROL, focus on what matters, and drive real results for your practice. Discover how to maximize the value of every dollar you spend, build personal wealth, and create financial freedom for your business and beyond. Eric also shares insights from his best-selling book, *How to Become a Financial Beast*, where he teaches practice owners how to expand their businesses, pay themselves right, and build wealth outside their practices. Take the first step toward becoming a Financial Beast and reclaiming your financial destiny. Remember, smart marketing isn’t an expense—it’s an investment in your future. Start your journey with expert advice from Econologics Financial Advisors, your trusted partners in financial training and wealth building for healthcare professionals. Subscribe now and transform the way you think about marketing and financial growth! #leadgeneration #success #facebookmarketing #howtobudget #healthcaresocialmediamarketing CHAPTERS: 00:00 - Intro 01:02 - Welcome Back to Marketing Insights 01:48 - Journey into Marketing Career 07:59 - Key Focus Areas in Marketing Strategy 10:00 - Elements of an Effective Website 12:41 - Analyzing Website Statistics Frequency 14:06 - Importance of Google Reviews 18:55 - Maximizing Google Ads Campaigns 22:21 - Leveraging Social Media for Business 26:27 - Benefits of Print Advertising 29:18 - Understanding SEO Basics 30:50 - Role of AI in Marketing 33:30 - Tips for Writing a Book 37:55 - Reasons for Cutting Marketing Budgets 39:18 - Contacting Kalen for Marketing Advice 39:54 - Reaching Out to Katrina 40:00 - Industries We Serve in Marketing 40:39 - Special Guest: Katrina’s Dog _________________________________________________________________________________   Want to schedule a free consultation? Visit www.econologics.com or call us at (727) 588-1540 or schedule directly at: https://hubs.li/Q03z6vvs0   Get Social With Us Website: https://www.econologicsfinancialadvisors.com LinkedIn: https://www.linkedin.com/company/econologics Facebook: https://www.facebook.com/econologicsfinancial Instagram: https://www.instagram.com/econologicsfinancialadvisors X / Twitter: https://x.com/FinancialBeasts Vimeo: https://vimeo.com/econologics 🔒 Disclaimer Econologics Financial Advisors, LLC (‘EFA’) is registered with the Securities and Exchange Commission as an investment advisor. (Such registration does not imply a certain level of skill or training.) EFA provides investment advisory services only in states where it is permitted to do so under state laws and only to the extent permitted thereby. This communication is not an offer to sell or effect any transaction in securities. Neither EFA nor its affiliates provide legal, tax or accounting advice. Please consult a qualified attorney or accountant. Results are not guaranteed and will vary depending on the specific circumstances of each individual and on other factors. Full disclosure: https://econologicsfinancialadvisors.com/legal-disclosures/

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Stop Wasting Money: Marketing Tips for Practice Owners with Host, Eric Miller & Guest, Katrina Beckman

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This episode was published on September 18, 2025.

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Are you a healthcare practice owner struggling to make your marketing investments count? It’s time to stop wasting money and start maximizing your business’s potential with proven strategies that WORK. In this episode of the Financial Beast Podcast,...

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