Stop Working for Free: How to Get Paid by Brands | EP 44

What should you say when a brand asks you to work for free? In this episode of Master of the Media, Amy Gorin shares practical, confidence-building advice for nutrition professionals, creators, and experts who want to protect their time, credentials, and income. Amy explains why free product does not pay for real costs like event planning, marketing, shipping, team support, or the value of your endorsement. She also gives simple scripts you can use when brands ask for unpaid gift bag placement, media interviews, product mentions, or service swaps. You’ll learn when it makes sense to say yes, when to walk away, and how to clearly explain that your work has real value.Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/Episode highlights:(0:00) Intro(1:38) Saying no when brands ask for free work(2:47) Why gift bag inclusion should be paid(5:43) Script for turning down free deliverables(7:10) The problem with free media exposure(9:27) What to say when a brand wants free interviews(10:45) Why paid work leads to better work(11:19) When swaps can make sense(12:41) Using free partnerships as proof of concept(14:01) Final reminder: get paid for your time, credentials, and endorsement(14:38) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!