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Stories That Sell: How to Create the Stories People Actually Buy Into with Greg Logan

EPISODE · Jul 4, 2025 · 25 MIN

Stories That Sell: How to Create the Stories People Actually Buy Into with Greg Logan

from Entrepreneurs on Fire · host John Lee Dumas

Greg Logan is a world expert on brand storytelling. An award-winning writer in advertising, film and TV, he helps the biggest brands on the planet emotionally connect with their audience. Top 3 Value Bombs 1. The most powerful tool to grow your business isn't a new product, it's a better story. 2. Your brand is not the hero, your customer is. Your role is to be their guide. 3. The formula that drives Hollywood hits can drive brand success when adapted for business storytelling. Take the free storytelling assessment at Greg's website - Story Telling Quiz Sponsors ThriveTime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump's son, Eric Trump, at ThrivetimeShow.com/eofire. Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host.

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Stories That Sell: How to Create the Stories People Actually Buy Into with Greg Logan

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