StoryBrand Without Losing Your Soul: A Guided Workshop for Cultural Creatives

In this guided workshop episode of Lagniappe Logic, Dutch and Ama walk cultural creatives through using the StoryBrand framework without flattening their politics, voice, or local texture—and then show how to refocus and adapt that message using real audience feedback. Across roughly 60 minutes, they break down the StoryBrand structure (character, problem, guide, plan, call to action, stakes, and success) in language that fits artists, organizers, culture bearers, and community storytellers. Listeners are led step-by-step to define their audience, name the real problems and desires at stake, and write a doorway message that honors depth while staying clear. Along the way, Dutch and Ama weave in New Orleans-rooted metaphors, prompts you can pause and write with, and practical ways to iterate your message based on comments, confusion, silence, and support from your community—so your work stays alive, legible, and aligned with the people it’s really for.