EPISODE · Apr 8, 2026 · 5 MIN

Storytelling

from ComunicAzione - Podcast su Comunicazione Pubblica e d'Impresa · host ITSSIxellence

Vi siete mai chiesti perché certe storie vi restano nel cuore mentre altre scompaiono in un secondo? In questo episodio di ComunicAzione, Yasmine e Sara vi portano dentro uno dei concetti più usati, e fraintesi, della comunicazione: lo storytelling. Attraverso esempi concreti, dalle origini del termine negli anni '90 fino a brand come Mulino Bianco e Coca-Cola, scoprirete perché il nostro cervello è programmato per le storie e non per i dati.Comunicare è coinvolgere, coinvolgere è creare azione. Questo è ComunicAzione, il podcast con storie, idee e consigli per rendere più efficace la comunicazione pubblica e d'impresa.A cura degli studenti dell'ITSSIxellence (⁠⁠ ⁠⁠⁠⁠https://www.itssi.it⁠⁠ ) di RomaMusic credits:- "I Got a Stick Feat James Gavins" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/- "Sigla SuperQuark - Aria sulla Quarta Corda" uploaded by FraTosten on YouTube https://www.youtube.com/watch?v=9Wmf_APgxkg

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Storytelling

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