Storytelling, AI and everything

In this GYDA Talks, Robert, talks to Ben Lee, Head of Data and AI at Bidwells.Ben Lee, a Cambridge-born former journalist, has cultivated a diverse media and PR career, giving him a deep understanding of the property market. He played a key role in Bidwells' award-winning Radical Capital campaign, which positioned the company as a thought leader and secured a government advisory role. His expertise in technological, political, and societal trends provides valuable insights to Bidwells' leadership.An advocate for artificial intelligence and Web3, Ben frequently delivers seminars and participates in panel discussions on integrating AI into marketing and communications. His work ensures that Bidwells remains at the forefront of industry developments, benefiting clients and communities alike. Rob and Ben discuss::Exciting in the medium-term but not so exciting in the sort-term30-40% efficiency gainsAI & HypeThe Hype CycleWhat do agencies need to doThe dangers