Storytelling and Belonging ft. Naomi Crellin from Storycraft Lab

In this episode, Josh Haynam and Naomi Crellin delve into the concept of belonging and its connection to quizzes and engagement. Naomi shares her journey into studying belonging, which began during the pandemic and evolved through her work with Google's Experience Institute. They discuss the importance of creating spaces for sharing stories, the role of quizzes in fostering connection, and how belonging is a journey that influences engagement and innovation. The conversation highlights the need for trust and emotional connections in both personal and professional settings, emphasizing that belonging is essential for collaboration and creativity.TakeawaysBelonging is a fundamental human need that drives engagement.The journey towards belonging begins before the event itself.Quizzes can serve as a low barrier to entry for connection.Sharing stories about belonging sparks emotional connections.Belonging is a journey, not a fixed state.Trust is essential for fostering a sense of belonging.People want to see their evolving selves reflected in experiences.The act of sharing stories can create community and connection.Belonging influences innovation and collaboration in organizations.Designing for belonging requires understanding individual needs and preferences.