Storytelling As Your Superpower

Welcome Carla Sapsford Newman, to PRSay – the podcast of the Houston PRSA Chapter.In this episode, Carla shares about Storytelling As Your Superpower.Carla is a recovering journalist with a double masters in journalism and international affairs from Columbia. She specializes in multi-channel storytelling, crafting pitches around stories she would have run as an editor and producer earlier in her career. Stories with emotion, struggle and grit that reveal aspects of our community we don't often hear about. She started out as a field producer for CNN and ABC in New York before becoming a freelance writer, producer, newsroom manager and reporter overseas in Europe and Southeast Asia. Carla has led a multi-million dollar multimedia sports marketing campaign, and later joined a public radio startup leadership team. In between, she moved to public affairs and strategic communications.Connect with Carla at:LinkedIn- linkedIn.com/in/carlasapsfordLearn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.PRSay is brought to you by Veronica V. Sopher, Public Relations.