Storytelling in a Data-Driven World - Frank Rose

Episode 83 of the Tech Marketing Trends podcast, hosted by Jakob Löwenbrand, titled "Storytelling in a Data-Driven World - Frank Rose" was published on May 3, 2022 and runs 29 minutes.

May 3, 2022 ·29m · Tech Marketing Trends

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Summary

In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some inspiration to aid your B2B Tech marketing! If you want to know more or get in touch with Frank, you'll find more information in the links below: https://www.frankrose.com/ https://www.linkedin.com/in/frankrose/

Episode Description

In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some inspiration to aid your B2B Tech marketing!

If you want to know more or get in touch with Frank, you'll find more information in the links below:

https://www.frankrose.com/

https://www.linkedin.com/in/frankrose/

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