Storytelling, Small Business & Community Marketing with Duncan Morrow & Jerry Plumb of Upstate Community Press | Episode 57

In this episode of Sunday Afternoon Smokes, Chris sits down with Duncan Morrow and Jerry Plumb of Upstate Community Press for a wide-ranging conversation about storytelling, small business, and the role creativity plays in building community. What begins with cigars and conversation quickly moves into deeper territory. Duncan and Jerry share how Upstate Community Press grew from a passion for visual storytelling into a platform that helps small businesses and entrepreneurs tell their stories in meaningful ways. The conversation explores the power of narrative in marketing, why authenticity matters more than polish, and how genuine relationships often grow businesses more effectively than traditional advertising. Along the way, the group reflects on the philosophy behind entrepreneurship, the parallels between music and business, and the importance of collaboration in creative work. They discuss the challenges of starting something from scratch, the lessons learned from working with local brands, and why helping other people succeed often leads to your own success. Like many Sunday afternoons, the conversation wanders—touching on cigars, storytelling, faith, marketing, and the surprising ways community forms when people choose to invest in one another. If you enjoy thoughtful conversations about creativity, entrepreneurship, and the people shaping the Upstate, this is one you won’t want to miss. Upstate Community Press: https://upstate.press/ https://www.instagram.com/upstatepress/ Follow Duncan Morrow: https://www.instagram.com/duncan.morrow/ Follow Jerry Plumb: https://www.instagram.com/attritionist/ Follow the show: https://www.instagram.com/sundayafternoonsmokes/