Strategic Focus vs. Adjacency Expansion

Most SMEs underestimate how much growth is still available in their core business.They move into adjacencies because the core feels mature. But often the market is not mature. What is mature is the company’s imagination about what more can still be done there.In this episode of Three Minutes of Clarity, I look at one of the hardest disciplines in strategy: deciding what not to do.Because not every growth opportunity is strategic. Some are simply distraction with a better story.Key question:What is the specific capability that gives you the right to win in the adjacent space?Concept, argument, and editorial line: mine. Audio production: AI.