Strategic Marketing Leadership: Leveraging AI for Smarter Decisions with Britni Gallello

In this episode of Data Planet, host Emma Davis interviews Britni Gallello, Senior Vice President of Product and Customer Marketing at Basis Technologies, a global advertising automation and media software provider that helps brands and agencies unify planning, campaign execution, reporting, and data insights across programmatic, search, social, and CTV channels. They explore how marketers can harness AI to shift from manual campaign tasks to strategic growth initiatives and why deep audience understanding and personalized messaging are essential in today’s data‑rich landscape. Britni shares actionable insights on how mastering AI tools and prompt experimentation can empower teams to scale efficiently without adding headcount, and she explains why evolving alongside technology is critical to maintaining relevance and value in the marketing profession. Basis Technologies website: https://basis.com