Strategic Pricing - Bill Wilson
from Market Impact Insights Hosted by Market Impact Insights
Pace Pricing CEO & Founder Bill Wilson shares the key drivers in delivering B2B pricing that attracts and retains quality customers. It begins with making long term investments to get better bottom line results. Execution matters. "Pricing isn't about what you charge. It's about how you charge." Transparency builds trust with the right buyers. "Your pricing page should do two things: attract the people you want and repel the people you don't." In the end, aligned strategies and collaboration across product and marketing teams is huge. "Pricing is product and product is pricing."
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