Strategic Pricing Is Not An Afterthought with Marsha Lindquist

Strategic pricing is not a spreadsheet exercise; it is a leadership decision that affects risk, profitability, and execution long after award.In this episode of GovCon Unscripted, Marsha Lindquist, Managing Partner/President of Granite Leadership Strategies Inc., explains why pricing must be involved early, why fixed-price contracts demand sharper strategy, and how contractors get into trouble when pricing is treated as an afterthought.Timestamps:00:01:00 – Why strategic pricing matters00:05:18 – The danger of “average pricing.”00:08:34 – Pricing is not something you slap together00:12:58 – Fixed price vs cost-plus risk00:16:45 – Inflation, escalation, and long-term risk00:24:45 – LPTA realities and race-to-the-bottom trapsResources:Secrets of Strategic Pricing for Government ContractorsGranite Leadership StrategiesMarsha Lindquist's LinkedIn profileChelsea Robert's LinkedIn profile🎧 Listen now on:🔹 Apple: https://podcasts.apple.com/us/podcast/govcon-unscripted/id1766384482🔹 Spotify: https://open.spotify.com/show/1NL0kFAvmgECLTJpUZYNHyLike and follow us:🔹 YouTube: https://www.youtube.com/@GovConUnscriptedUS🔹 Facebook: https://www.facebook.com/govconunscriptedpodcast/🔹 LinkedIn: https://www.linkedin.com/showcase/govcon-unscripted/posts/🔹 Join our #govcon #community:https://www.linkedin.com/groups/14618490/New to GovCon? Here’s a guide for you:https://share.hsforms.com/288nO18bsRCCmdJZL66pClwbzmvx21 AI Prompts to Supercharge Your GovCon BD Engine:https://collaborativecompositions.com/21-ai-prompts-to-supercharge-your-govcon-bd-engine/