Стратегия успешного маркетинга для автодилеров

What this episode covers

Маркетолог и продажник – они конкуренты или партнеры? Чем отличается маркетинг автодилеров от маркетинга другой сферы? Как все-таки ЭФФЕКТИВНО продавать в дилерском центре? На эти вопросы ответил генеральный директор и управляющий партнер Paper Planes, а также практикующий маркетолог и отличный стратег Илья Балахнин в новом подкасте проекта GAZ Campus. Спрос на автомобили сейчас не угасает, но как продавать на профессиональном уровне? Необходимо знать банальные отличия и особенности дилерского маркетинга. Илья Балахнин поделился рабочими инструментами на примере личного опыта.

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How long is this episode of Campus?

This episode is 9 minutes long.

When was this Campus episode published?

This episode was published on April 5, 2021.

What is this episode about?

Маркетолог и продажник – они конкуренты или партнеры? Чем отличается маркетинг автодилеров от маркетинга другой сферы? Как все-таки ЭФФЕКТИВНО продавать в дилерском центре? На эти вопросы ответил генеральный директор и управляющий партнер Paper...

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