Strategy Before Execution: Why 72% of MedTech Companies Miss The Mark

Only 28% of MedTech companies have a documented marketing strategy—are you in the 72% falling behind? In this episode of Digital Clinic, Aaron Burnett sits down with Saul Marquez, CEO of Outcomes Rocket. Drawing from his MedTech sales experience and 2,000 interviews, Saul reveals why rushing into execution is a costly mistake. Together, they explore the foundational role of strategy and how to craft a winning commercial story. In this episode, you'll learn: • Why the "marketing treadmill" traps teams in execution mode • Why FDA clearance is a "license to hunt," not a sales guarantee • How a strong commercial story beats having the best product • How to create urgency and pitch your vision in five minutes • Why the convergence of MedTech and HealthTech demands a new approach CHAPTERS: 00:00 Welcome 03:19 Spotting Marketing Gaps 03:56 Execution Without Strategy 05:12 Discover, Define, Deliver 08:20 From Insights to Action 10:19 Lessons From 2000 Interviews 11:30 Clarity Creates Urgency 14:50 Approval Is Not Sales 18:25 Sales Lens Advantage 25:59 Future and Wrap Up

Episode metadata supplied by the publisher feed · Published Jul 22, 2026

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Strategy Before Execution: Why 72% of MedTech Companies Miss The Mark

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