Strategy in Motion: AI, ML, First-Party and B2C Data with Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence

In this episode of the Deconstructing Data podcast, we hosted Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence. As a Forbes 30 Under 30 honoree, Rocco brought a wealth of digital marketing expertise to the conversation around leveraging first party data, AI, and consumer behavior tactics. Some key takeaways: - Companies must better utilize their own customer data for personalized experiences. - AI and machine learning are revolutionizing data analysis and decision making. - Understanding consumer behavior means thinking like a customer and providing value, not just constant sales pitches.