Strategy Mob Podcast EP 86 - Russell Gentry

During this podcast I have a blast discussing all things data. We discussed the very time sensitive cookie wars as how Russell calls it cookie armageddon, and how it impacts automotive marketing. Plus we review the need for dealers to control and protect their own data. Russell has committed to our industry since early web 1.0 his marketing career began in 1998. He joined Autoweb in 1999 and was with them till the sale to Autobytel. In 2017 invested into a series of new ventures that all revolved around using data science, analytics, and machine learning to create new consumer engagement solutions.