EPISODE · Jul 26, 2021 · 48 MIN
Strategy Mob Summit Virtual Presentation - Carla Ksonzek
from Strategy with Jason · host Jason Harris
In her presentation Carla Ksonzek (UpInMotion Inc.) defines what it means to be buyer centric and and what to look for when talking to every demographic of customer. Carla talks about how Gen Z is an up in-coming but untapped market, why millennials will pay more to skip the dealership, what makes Gen X highly loyal and how a surprisingly high percentage of baby boomers are active on social media.
What this episode covers
In her presentation Carla Ksonzek (UpInMotion Inc.) defines what it means to be buyer centric and and what to look for when talking to every demographic of customer. Carla talks about how Gen Z is an up in-coming but untapped market, why millennials will pay more to skip the dealership, what makes Gen X highly loyal and how a surprisingly high percentage of baby boomers are active on social media.
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Strategy Mob Summit Virtual Presentation - Carla Ksonzek
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