Strategy versus Tactics with Lauren Pickering

Today Mia is joined by one of Australia's leading brand marketers. Lauren has been the Group Brand Manager for Maybelline New York, the Senior Marketing Manager for Barbie and is now the Executive Director of Marketing for Lauriston Girls School.  In this episode, we discuss strategy versus tactics and how they are different. We provide examples of each to help small business marketers differentiate. Our chat discusses how smaller brands tend to jump straight to tactics before the strategy and we share the dangers around this. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/   Connect with Lauren: https://www.linkedin.com/in/pickeringlauren/ Free resource: 10 Tips for Smarter Marketing