Striped Elephant x Folayo Lasaki: Breakthrough B2C Marketing

This episode’s featured guest is Folayo Lasaki, principal and founder of Striped Elephant, a marketing and communications firm. From working in TV/film entertainment to becoming the head of marketing at Rainn Wilson’s SoulPancake to owning her own full-service marketing and communications agency, Folayo has done it all. Her keen eye for marketing trends allows her to observe what dominated B2C marketing in the past and what it’s shaping up to be in the near future. Today, Folayo parlays her background and hard-won wisdom into creating campaigns for a wide range of clients, all of whom have one question on their mind: How do we break through? In this episode, Folayo shares her views on what makes B2C marketing truly stand out, which platforms B2C marketers should use, the unique plight B2C brands face today and more. Dive into this treasure trove episode to hear more!Guest Bio:Growing up, Folayo Lasaki wanted to be a creative writer. But as any first generation American will tell you, that kind of thing doesn’t really feel like an option. Still, she went on to study the closest possible major: advertising and marketing. After school she took on a wide variety of roles in the entertainment industry including agent’s assistant, script reader and creative executive. She soon realized that her natural ability to use both her right brain and her left brain needed to take center stage in her life and career. So when a marketing job came along (with benefits, yahoo!) she made the leap. When she’s not helping her clients break through the B2C noise, she enjoys staycations and is actively learning to be a tourist in her own city.Key Takeaways:We talk about why being disruptive shouldn’t always be the goal. Folayo shares which brands are absolutely acing the B2C marketing game. We discuss what actually works on TikTok and why it’s not the right fit for every brand. Want to break through the B2C marketing noise? Folyao shares why revisiting what makes you ‘you’ is a solid start. We explore what B2C marketing used to be like and how it has drastically changed over the past few years.