Strong After 40 & Fit for Life | Longevity, Functional Fitness & Habit Change with Jay Croft

As we age, fitness isn’t just about looking good — it’s about living well. In this episode of The Progress Zone Podcast, host Jody Donaldson is joined by Jay Croft, founder of Prime Fit Content, to talk about what it really takes to stay strong, mobile, and vibrant after 40 — and why now is the perfect time to focus on functional fitness and long-term health.Jay shares insights from decades of work in storytelling and the fitness industry, breaking down the habits, mindset shifts, and simple strategies that help people over 40 build strength, improve mobility, and feel their best — without extreme workouts or unsustainable routines.We discuss why the fitness industry often overlooks the 40+ population, how gyms and trainers can better serve this growing demographic, and the powerful connection between movement, independence, and quality of life.Whether you’re looking to improve your own health or understand how to help others on their fitness journey, this episode is packed with actionable takeaways you can start using today.🎧 Listen now and learn how to build strength that lasts a lifetime — because it’s never too late to feel fit for life.