Strong Brand Drives Demand with Lori Cohen

Q: How long is this episode of B2B Growth?

This episode is 26 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on April 26, 2022.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders. If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.

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