Strong Brand Drives Demand with Lori Cohen

from B2B Growth · host Sweet Fish

In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders. If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.

Episode metadata supplied by the publisher feed · Published Apr 26, 2022

Embed this episode

Attribution link and audio player

NOW PLAYING

Strong Brand Drives Demand with Lori Cohen

0:00 26:22

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of B2B Growth?

This episode is 26 minutes long.

When was this B2B Growth episode published?

This episode was published on April 26, 2022.

Can I download this B2B Growth episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!