Struggling to Recruit Franchisees? Watch This First! with Paul Clegg

Why do so many franchisors struggle to recruit the right franchisees?In this episode of The Franchise Marketing Show, Paul Clegg breaks down the exact framework behind successful franchisee recruitment — and why most brands are getting it wrong.We dive into:Why your current recruitment strategy might be attracting the wrong peopleThe key stages every franchisee goes through before they commitHow to improve lead quality (without just spending more on ads)What top-performing franchise brands are doing differentlyIf you want more qualified leads, better conversions, and a stronger franchise network — this episode is essential viewing.Find out more about Coconut Marketing:https://www.coconut.marketingIf you want to see a typical Franchise Recruitment Journey you can download this pdf now as a good starting point: https://coconut.marketing/wp-content/uploads/2026/03/Franchise-Recruitment-Journey_Jan2026.pdf