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Struggling With Amazon Ads? Try This Keyword Trick! episode artwork

Apr 24, 2025 9 min

Struggling With Amazon Ads? Try This Keyword Trick!

from My Amazon Guy Hosted by Steven Pope

Send us Fan Mail Are you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works. Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK #AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAds Watch these videos on YouTube: Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39 PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44 ------------------------------------------------- Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us Need expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaR Timestamps 00:00 - Why Keyword Research Matters 00:21 - What Tools You Need: Helium 10 & Cerebro 01:14 - Finding Your Main Keyword 01:40 - Pulling Competitor ASINs from Amazon 02:32 - Importing ASINs into Cerebro 03:00 - Filtering Keywords by Rank & Volume 04:10 - Choosing Keywords for Broad Campaigns 05:24 - Finding Longtail Keywords for Exact Match 06:26 - Adjusting by Bid Strategy & Budget 07:31 - When to Avoid Low Search Keywords 08:08 - Broad vs Exact Campaigns Explained 08:50 - Using the Same Strategy for Existing Products 09:31 - Wrapping Up: Add Longtail Keywords for Better Results ------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

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Send us Fan Mail Are you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works. Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK #AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAds Watch these videos on YouTube: Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1u...

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Struggling With Amazon Ads? Try This Keyword Trick!

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This episode was published on April 24, 2025.

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