Struggling with marketing measurement? You're not alone

Measurement poses a challenge for many marketers thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives.But how do marketers feel about their measurement?Research says many marketers are happy with their measurement, but that there’s still plenty of room for improvement.In this episode of Conversations with MarTech, we’re talking to Matt Spiegel, EVP of growth for TransUnion’s TruAudience business, about the state of marketing measurement, the role of AI and what’s ahead. Episode guide0:34: Meet Jason Ing1:10: What are marketing are excited and frustrated with AI3:41: What can AI do for campaign creation workflows?6:45: How will Typeface differentiate its AI capabilities from competitors?9:20: What will be the hot topics around AI one year from now?This podcast is produced by MarTech, a Third Door Media property.