Study Finds That 75% of Unsubscribes Due to Frequency and Relevancy Issues (Season 2 Episode 19)

It’s always nice when an independent third-party study substantiates what we’ve been saying all along. In this case, a study by Harris Interactive on behalf of Merkle (the database marketing people) has found that between 73 to 75% of people hit “unsubscribe” because either they feel that they are getting email from you too often, or that it is not relevant, or both. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/study-finds-that-75-of-unsubscribes-due-to-frequency-and-relevancy-issues/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com