Subscription Models - Video Partnerships with Geoff Anderson

Believe it or not, the more established your subscription process is, the faster your revenue inflow will grow. This claim was backed up by today’s guest, Geoff Anderson. Anderson is the owner of Sonic Sight, author of Shoot Me Now, and is now in the works to release a new book called Watch Me Now. Geoff is back with us for a second episode to discuss subscription models. He cites his real-life experiences in producing and leveraging subscription-based video services to boost business and maximize the return on investment. If you want to find out what worked for him, make sure to listen to this conversation. Rest assured that you won’t leave empty-handed from this episode. What You’ll Learn From This EpisodeThe reality of a business’ rollercoaster ride performanceConstant content translated to repeat clientsHow customers respond to packages, discounts, and dealsWhy building a content library is vital for all businessesHow to converse with demanding clientsThe importance of drafting a proposal in closing a dealBeing a preferred partner supplier starts with niche market specializationThe harsh reality: clients only value the end output, not the processThe 50-50 fee process vs. the 20-60-20 payment strategyUnderstanding the contribution of freelancers to the businessThe evolution of the video production landscapeResources“Shoot Me Now” by Geoff Anderson“Watch Me Now” by Geoff Anderson“Mastering Niche Marketing” by Eric V. Van Der HopeMentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie