Substance deserves a comeback: expertise over influence with Dr Patrick Aouad

We live in a time where having a PhD seems to matter less than having a ring light. Why we trust influencers over experts, and what it’s costing us. What happens when real expertise becomes invisible in the age of algorithms? On this week’s episode, Mia is joined by neurologist and co-founder of CU Health, Dr. Patrick Aouad, for a big, brainy, and beautifully human conversation about credibility, trust, and why depth no longer fits the feed. Together, they explore the tension between visibility and expertise, the dangers of oversimplification, and the pressure experts face to become brands instead of trusted professionals. From influencer wellness to AI-generated “insight”, this episode is a timely reminder that real knowledge doesn’t always go viral but actually matters most. If you’ve ever felt drowned out by louder, shinier voices online, this one’s for you. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them — DM us anytime.   What you’ll learn in this episode: ✨ How algorithmic culture rewards visibility over depth ✨ Why expert voices get diluted, and what we lose when they do ✨ The slow erosion of nuance in business, marketing, and media ✨ The real risks of AI-generated content for credibility and truth ✨ How founders can rebuild trust by leaning into honesty, clarity, and proof   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Dr. Patrick Aouad: Website: https://cuhealth.com.au/about-us/ Instagram: https://www.instagram.com/cu.health/ LinkedIn: https://www.linkedin.com/in/dr-patrick-aouad/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.  🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne - are you coming? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.