Succeeding Even When You Think it's Over

In the last eighteen years, Al Simon, Owner of Sandler Training, has experienced several crises that have impacted the way he does business. From 911 to the recession, to the current COVID-19 pandemic, Al has seen it all. In today’s episode, host Brandon Cockrell is joined in conversation with special guest Al to discuss how his business persevered through unprecedented times. Despite the unpredictability of the world, Al explains that business owners must continue to find ways to be productive and bring in revenue. In the current pandemic, Al and his team have been teaching clients to leverage available tools such as Zoom or Facebook, helping them adjust to the work-from-home lifestyle. Al reminds listeners that people are struggling and business owners need to approach their clients and employees with more positivity, empathy, and generosity. Even though times are tough, it doesn't have to be catastrophic to your potential achievements. Tune into this week’s episode of the Fail Fast to Success for the first-ever guest interview featuring Al Simon. Learn how to reset your business plan in a way that tackles adversity with ease. Quotes: • “When you're face to face with someone over half of the communicated message is in visual clues- body language, the facial expressions and the changes in those things. And when you’re on the phone, you don’t have half of the communicated message.” (12:23-12:47) • “We need to be that voice of calmness and encouragement to our customers, teams, and everybody we come in contact with in any way.” (16:56-17:06) • “Start every conversation with empathy, every single one, whether it's electronic, phone, or face to face through technology.” (17:20-17:29) • “For prospects that haven't bought yet, we're finding ways to be creative in terms of getting them started. And maybe backloading the investment because their revenues are probably down right now and maybe they don't have the money to spend with us, but they still need us.” (18:19-18:34) Links: Connect with Al: www.SimonInc.Sandler.com https://www.facebook.com/linchpinsales/ https://www.instagram.com/linchpinsales/ linkedin.com/in/brandon-cockrell-0b66a02b linchpinsales.com Podcast production and show notes provided by HiveCast.fm