EPISODE · Feb 24, 2025 · 24 MIN
Success in Legal Marketing and BD: Sara Miller’s International Perspective
from Firm Favourites · host KLERQ
In this episode, we talk with Sarah Miller, Director of Marketing and Business Development at Tilleke & Gibbins, a leading law firm in Southeast Asia. Sarah shares insights from her stellar international career and dives into the challenges and opportunities of building strong client relationships while navigating cultural nuances in legal marketing.00:00 | Introduction01:55| Cultural integration in southeast Asia05:02 | How Sarah’s career got to this point07:24 | Trends and diversity in legal marketing10:45 | How legal marketing and BD can benefit from AI12:50 | Specialisation in pitching and proposals13:40 | A simple hack for pricing strategy 17:25 | Mentorship and Developing Professional Growth20:55 | Quick Fire Fun RoundLet us know your thoughts on the episode via our social or a review in the podcast app. https://www.linkedin.com/company/klerqio/Book a demo with KLERQ to streamline your Legal marketing processes: https://meetings-eu1.hubspot.com/meetings/stijn-van-oirschot/klerq-demohttps://klerq.io/podcast/https://klerq.io/podcast/
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In this episode, we talk with Sarah Miller, Director of Marketing and Business Development at Tilleke & Gibbins, a leading law firm in Southeast Asia. Sarah shares insights from her stellar international career and dives into the challenges and opportunities of building strong client relationships while navigating cultural nuances in legal marketing. 00:00 | Introduction01:55| Cultural integration in southeast Asia05:02 | How Sarah’s career got to this point07:24 | Trends and diversity ...
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Success in Legal Marketing and BD: Sara Miller’s International Perspective
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