Success in the Niche World of Balisong | Lucas Cao | Squid Industries

Lucas Cao is the President and CEO of Squid Industries, an American manufacturing company with a focus on the butterfly knife and trainer industry.In This Conversation We Discuss:[00:49] Intro[01:48] Getting interested with the idea of balisong[03:00] Becoming a collector & joining the community[03:57] Seeing the barriers for interested newcomers[04:44] Trying to make a balisong trainer[05:37] Discovering the popularity of balisong[06:30] Testing the waters and the success rate[07:37] Gaining traction bit by bit[09:03] Planning things ahead and investing on manpower[10:27] Running the business remotely[11:15] Purchasing their first manufacturing equipment[12:29] Continuing the business full time[13:09] Vertical integration and quality control[13:53] An unexpected success in hindsight[14:32] The meticulous process of picking a brand name[17:26] Investing on passion and in the community[18:34] The goal is to make the best product possible[20:05] Sporadic growth, full of highs and lows[21:26] A shift on the velocity of production[22:18] Leveraging the resources available to you[22:52] Episode sponsors[26:17] The challenge in manufacturing and prototyping[27:46] The importance of versatility[28:50] Maximizing influencer marketing[30:20] Standing out from the competition[30:54] Trying different avenues of advertising[31:39] Effectively conveying your idea to manufacturers[34:05] Talk to manufacturers with different processes[35:14] Where to find Squid Industries Co.Resources:Subscribe to Honest Ecommerce on YoutubeHigh performance and community-driven balisongs squidindustries.co/  Follow Lucas Cao linkedin.com/in/lucas-cao-6a3412b1/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today https://shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!