Success Made to Last Legends Series with Steve Keller of Pandora, Audio Guru

Steve Keller is Sonic Strategy Director for Studio Resonate at Pandora (a subsidiary of SiriusXM, and the largest ad-supported audio entertainment streaming service in the U.S.). Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research and management necessary for successful audio branding initiatives. What role can sound play in a brands expression? What does a brands "voice" really mean and what opportunities are there to develop it? What are some of the best brands when it comes to leveraging a sound strategy?  Steve is recognized as one of the leading experts in the field of sonic strategy and identity. With a head for data and a heart for sonic expression, he actively engages in collaborative research projects, exploring the power of sound to shape our perceptions and influence our behavior. Recent experiments include an examination of the relationship between sound and taste (conducted with Oxford’s Crossmodal Research Laboratory), an exploration into the existence of audio archetypes (conducted with Goldsmiths University London), demonstrating the effects of source bias on evaluations of music aesthetics and worth (conducted with Technische Universität Berlin), and how music, soundscapes and noise in healthcare environments affect patience outcomes and satisfaction (with Oxford's Charles Spence).  He is the 2017 recipient of the iHeartMedia Scholarship for Leadership in Audio Innovation, and is currently completing an Executive MBA through the Berlin School of Creative Leadership, where his thesis is focusing on racialized listening, the existence of a "sonic color line," and its impact on marketing and industry practices, particularly in the context of voice casting. Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.