Success Made to Last Legends with Jim Reekes, creator of the audio branding for Apple products

Sonic pioneer Jim Reekes, designer for Apple who invented the sound of the Mac start up, your iPhone and the eponymous digital camera shares the inside story on these creations.Here is the true story about the Sosumi beep, Mac startup sound, and other sounds I created at Apple. So many myths and urban legends about these sounds. I kept my secret about Sosumi for a decade after leaving Apple. I feared if the truth were known it would be removed. I’m more happy than anyone could imagine these sounds I created are still around.Sosumi BeepListen to the Sosumi beepI was interviewed for a documentary about the history of the Macintosh in San Francisco. They gave me free beer too!Sadly, my favorite scene was deleted in the final edit of the movie. Fortunately, I found this clip on the cutting room floor. Here I am, telling the real story behind the urban legend of the infamous Sosumi beep sound on the Macintosh.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.