Success Made to Last Legends with Jim Reekes, Sound Designer for Apple

You've probably never heard of the name Jim Reekes. We have. He is one of our heroes of Sonic. You have definitely heard some of the sounds he has designed over this career. He designed the sound for the Mac and iPhone, including the camera.  When Apple was sued by the Beatles' lawyers after getting into the music business with iTunes (something Apple promised never to do), the company had to rename a bunch of sounds in the Mac to avoid further suits. Reekes talks about how one sound, called Sosumi, was created due to a lawsuit. "I actually said i'm going to call it let it beep. Of course, you can't do anything like that, but i thought yeah it was "So Sue Me." And then i thought, that's actually the right name. I'll just have to spell it funny, so i spelt it s-o-s-u-m-i and then i said it's a japanese word. It doesn't mean anything musical. And that's how that sosumi beat came around. It was really me making fun of lawyers." Reekes also designed the now-famous Mac startup sound. The designer admits that he actually snuck the sound into a late version of a release so that no one would have time to take it back out. "The truth was the computer crashed a lot and every time you would hear that sound it was pretty much because you were just rebooting after a crash and i was trying to think 'so how can i give them some kind of zen pallet cleanser to help make them forget that they just lost a bunch of work.' "When you do a screenshot it plays my camera. It was my canon ae1 that i had since i was in high school and then now it's been moved over and it's on the iPhone. So anytime you take a photo it's my camera, which also kind of freaks me out because even to this day when i hear people take photos with their iPhone, I look to see like who stole my camera."Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.