Success Made to Last Legends with Steve Keller of Pandora...exploring audio branding and sonic identity

Steve Keller is an audio genius. Working for Pandora as Sonic Strategy Leader, Steve brings decades of experience into the science of sonic. He is a passionate musician, and a curious scientist striving to understand what makes us tick. Worked in Nashville and broke into the industry doing dance remixes. Worked with Tim McGraw, Neil Diamond and Wynona Judd. This led to advertising and writing copy. In 2005, all of his passions came together. Stumbling across audio branding, this was a beautiful cross roads. Learn how sound affects our emotions in advertising.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.