Success Made to Last with American Express' Brett Sussman- Collaborative Blueprint for 33 million small businesses

33 million small business owners are the heartbeat of the US, representing over 45% of all employees. It's not National Small Business Week or Small Business Saturday. EVERYDAY is a celebration of small businesses. We are time starved and don't have all the people we need at the table. What if we could add one advisor to our companies to put eyeballs on our cash flow, inventory or services? For us, we toggle between too many activities to drive revenue with less focus on year to year profitablity. Let's face it, cash flow is king and we need to pay more attention to the flow.Hear Brett Sussman, VP of Marketing and Sales of American Express describing a blueprint of solutions. Think deeper about interconnectivity of cash flow to your changing cost of doing business. Listen to Brett's perspective on dealing with inflationary pressure. How should you deal with rising marketing cost? How can you retain those best employees?Brett discusses American Express recent study with 1100 small businesses. Read the results at https://about.americanexpress.com/newsroom/press-releases/news-details/2023/New-Survey-Finds-That-More-Than-Three-Quarters-of-Small-Businesses-Are-Looking-To-Consolidate-Their-Cash-Flow-Management-Tools/ Of significance, Brett gives a clear plan on how you and American Express can collaborate together, tapping into new services. He also suggest watching trends in other industry, recognizing patterns that may give you a new perspective. We love that Brett called small business owners as "the original storytellers" virally spreading the word about the difference in their products and services. Visit www.americanexpress/businessblueprint.com Move your company toward significance with important collaborations. They will help you navigate toward your own North Star.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.