Success Made to Last with Dr. Lee Fredriksen, High Growth Strategist from Hinge Marketing; riffing on trade shows

What works and doesn't work with today's buyers in our economy? Dr. Lee Fredriksen of Hinge Marketing sheds some light on how buyers are thinking today. He is an expert in professional services, one of the most difficult services to sell. It's a complicated sell built on trust. Expertise is invisable. Lee has been following buyers for ten years and they have gone online to get more answers. They control the buying process, staying up to date on trends, all accelerated by the new age of "I can work from anywhere." Lee asked show host Rick Tocquigny, are your buyers, in the publishing industry, trying to mitigate their risks and how to manage high turnover at the buyer level? Hear this illuminating conversation, especially on the value of trade shows. Visit www.hingemarketing.com for more information on how to work with Dr. Fredriksen.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.