Success Made to Last with J.P. Kuehlwein, luxury goods guru and P&G Alum

JP is a global brand- and business builder, recognized strategy expert, teacher, author and speaker. He has a 20+ year of hands-on experience in successfully creating or re-staging brands that have grown to generate over a billion dollars in combined incremental sales annually around the world. His experience ranges from developing the first unified communication strategy for the world’s leading detergent, via introducing the concept of disposable diapering and the Pampers brands to India to turning around a Prestige hair care salon- and retail business in New York and divesting it to international investors.Before co-founding Ueber-Brands Consulting, JP served as Managing Director of Global Strategy & Innovation – Premium Consumer at CPG multinational Procter & Gamble and was Executive Vice President of its Premium Hair Care subsidiary Frédéric Fekkai & Co. He also served as external director of Smith & Norbu, a Hong Kong-based luxury optical frame maker.JP has co-authored the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” with Wolf Schaefer, which has become a reference book when it comes to understanding what drives the success of premium brands for marketing professionals and students, alike . They have also written “Brand Elevation – Lessons in Ueber-Branding”, a step-by-step guide on how to make a brand meaningful, peerless and priceless to customers.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.