Success to Significance with Aruna Ravichandran, SVP and Chief Marketing and Customer Officer of Webex from Cisco

Aruna Ravichandran is a person of significance. While she earned her way to Senior Vice President, Chief Marketing and Customer Officer of Webex from Cisco, she is also a Mom, Wife, noted author, gardener, and former kick-boxer instructor. Aruna was shaped by her Mother as a storyteller and guided toward an initial career in engineering. Her left and right brain are on FIRE, understanding how product works, but Aruna knows how to tell the story with proper messaging around the product. Aruna is a leader who cares deeply about understanding the customer's perspective by building authentic connections and putting them in the hero position. Marketing starts with a story, striking the right chord. The best messages are then activated across all channels of advertising, public relations, television, radio, print and podcasting, but always listen, inspire and empathizing. Listen to the story of Aruna's Mother. As a role model, she created an environment where empathy led the way. Mother's stories were pure inspiration while helping Aruna embrace engineering. Because of her engineering and technology background, Aruna can pursue ANYTHING and will constantly learn. This program is presented in cooperation with Webex from Cisco. Webex is here to help your business connect better. That means bringing hybrid teams together and creating meaningful connections with your customers. As a leading provider of cloud based collaborative solutions, Webex offers a suite of collaboration tools, video meeting, calling, messaging, events platform and purpose built collaboration devices.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.