#sufferbetter: Patagonia's new marketing campaign

George Plomarity, Patagonia's Team Sports Sales and Marketing Rep, joins The Nation to talk about their marketing campaign called #sufferbetter. We discuss what this means to the ultra runner and how you can share your experiences with the community and possibly win a full Patagonia kit. Post your story and photos on Twitter or Instagram and you will be registered for a monthly drawing. "Race Course in Review" by Vasque Running Shoes Take the Tailwind Challenge at: Tailwind Nutrition Check out the cool headlamps made for trail running at Petzl

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This episode is 1 hour and 4 minutes long.

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This episode was published on April 4, 2014.

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