#sufferbetter: Patagonia's new marketing campaign

George Plomarity, Patagonia's Team Sports Sales and Marketing Rep, joins The Nation to talk about their marketing campaign called #sufferbetter.  We discuss what this means to the ultra runner and how you can share your experiences with the community and possibly win a full Patagonia kit.  Post your story and photos on Twitter or Instagram and you will be registered for a monthly drawing. "Race Course in Review" by Vasque Running Shoes Take the Tailwind Challenge at: Tailwind Nutrition    Check out the cool headlamps made for trail running at Petzl